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Transform multiple fragmented buildings of a funeral directors into a cohesive facility and re-organise the internal layout to allow free flowing movement between the different complex areas of the site whilst respecting the privacy levels of those areas. With the addition of new chapels of rest, staff facilities, and a chapel and entertaining area to facilitate funeral services.

G Seller - Reception
G Seller - Chapel


  • Location: Hinckley
  • Sector: Commercial 
  • Client: G Seller & Co Ltd


LJCC Merit Award for Craftsmanship 2019

Attention to detail has been lavished on this transformation and ensures a seamless experience for clients that is appropriate for a renowned funeral directors.

G Sellers - Corner


The site of G Seller & Co Ltd consisted of multiple detached buildings that were no longer efficient in dealing with the modern demands of a funeral directors. The solution was a comprehensive redevelopment to bring their complex and highly sensitive activities together so their operations could become one, yet maintain the vital separation between publicly accessible and private areas.

With the site being in the Hinckley Druid Quarter Conservation Area, and one of the buildings being the former Co-Op Steam Bakery building which is considered to be of historic importance, sensitivity to the development and its history was key.

New link buildings have been created to seamlessly join the existing buildings together, with the internal layouts being reorganised so there are now two points of public access to a central foyer. The inclusion of level and ramped access throughout the facilities was hard to achieve due to the topography of the site which slopes from North to South, as well as from East to West, but was necessary, along with the addition of a lift and a disabled toilet to provide inclusivity for all.

All rooms have been completely remodelled from the freezer rooms, mortuary, coffin store, embalming rooms and funeral car garaging at the back of house, to the entrance, reception, show room, meeting rooms and a suite of new chapels of rest at the front of house. New staff shower, changing facilities and lockers have been incorporated and a first floor redundant building has been converted into a chapel to facilitate funeral services, along with an entertaining room that families can utilise when celebrating their departed loved one’s life.

G Sellers - Inside Clock


  • Architects: HSSP
  • Principle Contractor: Tony Morris (Builders) Ltd
  • Quantity Surveyors: CP Associates
  • Landscaping: Alan Capeling Landscape & Garden Design